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Social Advertising Bia Kelsey

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  1. Native Advertising for Small Business: The Missing Link?

    According to a July 2014 study by BIA/Kelsey, only 20 percent of small businesses are using promoted posts. Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge.

  2. How Big Data is Fundamentally Changing Local Search

    At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search...