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  1. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Facebook Video Ads After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014.

  3. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. In addition, most activity on Twitter happens in the stream, whereas Facebook has struggled to get users on the...