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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And just like in Facebook's early years, early adopters will reap massive rewards. And Neil Patel noticed that 1,500-word posts...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. Facebook Video Ads Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click...