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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  2. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. A month later, Pinterest announced it would be testing the advertising format with an...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.