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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. Search marketers should not ignore the power of content when it comes to crafting ads and landing pages.

  2. 5 AdWords Optimization Checkpoints You May Be Missing

    By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. However, after you have certain amount of conversion data, it may make the most sense to optimize to ads that convert the best.

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for some, useless for...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads were seeing a comeback as well. Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now...

  5. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event...