SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Focused on big brands and major advertisers, the company offers campaign optimization, targeting...
Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. Social media and mobile devices played significant...
Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next year, according to Bibby Financial Services Australia study.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000...
Publishers should look for opportunities to weave more video content into their marketing channels, such as social media. The growing mobile audience provides incremental engagement and revenue opportunities for advertising.
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey estimates that native social advertising revenues will grow more than $3 billion by 2017.
At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project. Thus, there might be some future chance at advertising revenue. Todd Wasserman at Mashable has suggested that Google...
SOCIAL Turns out Google didn’t sell social followers back to Arthur Frommer – SkiftAll of the @FrommersTravel followers are now following Google-owned @ZagatTravel. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an "advertising doesn't work on me" worldview?
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and...
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by...
Call it ego stroking, but by adding this component, you might be able to double link outreach and social sharing success rates. If you did go this route, you should be cautious with outreach and use a "safe" email address, one that can't be tied to...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Just like you would on your social media channels, try to focus 60 percent of your content to entertain your viewers, 30 percent to inspire them and only 10 percent to try to sell your product. Impact on YouTube Advertising
Most are using the same tools, social networks and advanced search parameters to build their prospect lists. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search.
