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  1. 10 Vital Steps to Building Social Influence

    Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. Social media and mobile devices played significant...

  2. March Madness = Search and AdWords Madness?

    Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by...