Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes that have occurred with search engines, their products, and how advertising is integrated. Yesterday the FTC released updated guidelines for the...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. However, the report also states that 79 percent of marketers still run their social campaigns in silos...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network: If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including...
Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
For example, you may have social efforts that span numerous sites, all utilizing a single bit.ly URL with a single campaign tracking code, which is a great first step, but any further analysis on original site and messaging is rendered impossible.
Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Websites are now taking a backseat as social media networks offer more control.
They can communicate and entertain users across various social networks and are less likely to lose consumers' attention than traditional advertising. At first glance, six seconds may not seem like much of an offering compared to longer-form social...
Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't...
When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.
Do you think that what's happened to the iconic brand on the southern shore of Lake Ontario will resonate with most of the experienced marketing and advertising professionals who will be attending SES Toronto 2013?
Put another way, the social connections that bind us don't correlate to food taste or M.D.ratings. Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains).
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. From search marketing to social media, these are business game changers that open new opportunities and avenues...
The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our information.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. And, of course, the increased value of social media.
The client decides that they want the agency to establish their social media accounts. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social...
Which social network is the best for B2B marketing? Purpose of social network. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. The Keys to Social B2B Victory
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
