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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Websites are now taking a backseat as social media networks offer more control.

  3. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.