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  1. Search Top Priority Among SMBs [Study]

    In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey of SMBs that are known for investing more than typical SMBs on advertising and marketing.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social advertising, for instance, is still a relatively new practice and affected by rapid industry growth and change. In Q3 2014, key performance indicators (KPIs) for social advertising saw fluctuation both year-over-year and quarter-over-quarter...

  3. 5 AdWords Optimization Checkpoints You May Be Missing

    Social engagement cues Advertising Goals It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. And these new views offer better solutions for...

  6. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  7. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native Advertising Native advertising is the missing link in a small business’s content marketing plan that can make it...

  8. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. When talking with attendees at mobile marketing...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the...

  10. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Paid methods are items such as Google AdWords (the sections of the search engine that you...

  11. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...