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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Murray Newlands: Create great quality Christmas stories and memes. If you can be prepared to jump on some of the hot Christmas stories that are sure to break and grab some of that media attention. PPC is evolving rapidly and I love the fact that we...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. BIA/Kelsey projects that video and mobile social ads will be the prime motivators...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  5. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” Targeted Ads: connected with audiences to continue to reengage them The moral of the story is: Superficial KPIs like fans, friends and followers don't define a successful social media...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed...

  7. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories. The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation...