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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. It's been reported that advertisers spent as much (if not more) on World Cup advertising...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October 2013, according to RKG’s Digital Marketing 2014...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. By entering a competitor's domain, you can immediately see approximately how...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Log into Google Analytics. Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure...