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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Before Facebook, Twitter, or Pinterest, Google was already amplifying...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  3. Rip Van Winkle: "Things Change Fast in Today's World"

    And nearly four out of five Internet users visit a social networking site on a monthly basis, with Facebook and Twitter propelling much of the growth in the category. Tell them that YouTube and Twitter didn't exist in 2004 and Facebook was still...

  4. President 2.0

    By the time Obama was elected, he had more than 3.1 million fans on his Facebook fan page. Obama's campaign did just that when they placed ads pushing an early voting message in EA games, most prominently in a racing game called "Burnout Paradise.