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  1. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Fast-forward to today, and the message remains the same from Pinterest: The promoted pins will be "tasteful, transparent, relevant, and improved...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. Users who clicked on both the search and social ads had a click-through rate...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social...