SEO News

Social Ads

RSS
  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. Search marketers should not ignore the power of content when it comes to crafting ads and landing pages.

  2. 5 AdWords Optimization Checkpoints You May Be Missing

    By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. However, after you have certain amount of conversion data, it may make the most sense to optimize to ads that convert the best.

  3. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Search and social media writing - we’ve come a long way in the...