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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads were seeing a comeback as well. Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...