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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". Much is hyped about the value and "magic" of social media marketing. It's social-centric.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Be careful of your actions," Beal said. But] you can use social media monitoring tools so at least somebody is monitoring what's being said. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Google has take many actions over the last week to cause fear and uncertainty for small businesses. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc. Past behavior: Responses to emails or actions taken on your website can help inform you of a person's...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This means identifying your target personas, defining the actions you want them to take, and then selecting and implementing the most relevant technologies to help you target these. That's according to Joe Pulizzi, who is one of the leading thought...