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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more. The research looks at 963 Twitter accounts. Accounts that had 1 million or more followers had a much...

  3. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. Other media companies looking to succeed in...