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  1. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. Other media companies looking to succeed in...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Moscow accounts for 40 percent of all mobile Internet usage in Russia, according to Anna Oshkalo of Russian Search Tips. Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and...