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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. To understand that in greater detail, one of the very best ways of getting a view of...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...