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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Search and social media is now being consumed and distributed locally and globally, across multiple...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display. Many paid search marketers often go about their business of optimizing their accounts without...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The social networking giant saw its share of the market grow to 12.9 percent, good for an estimated $2.04 billion in revenues on the year. Google will take home more than half of all mobile advertising dollars this year as the company is poised to...

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Mobile and social have been among the most talked-about subjects for the last couple of years. This is an important thing to look at because you can figure out if you have a certain amount of people who are at risk from an email standpoint, but...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    Social, I can't help but feel, is an immeasurable farce. Social/Mobile/Local marketing (that thing people call SoMoLo) At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below: