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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. People think of Facebook as a social network, but in reality it's another...

  3. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    ClickHole is the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the Internet. Our hypothesis at Conductor when it came to why the headline types in our study resonated the way...

  5. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  6. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.

  7. Google+ Drops Controversial Real Name Policy After 3 Years

    After all, it was hardly a secret that Google+ was really designed to be more of an identity network than a social network. A recent infographic from Leverage New Age Media dives into some of the details surrounding the most popular social networks.