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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out John's work on segments to learn more about segmenting search and social. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...