Reach out with a phone call, an email or a social touch. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Search and social media is now being consumed and distributed locally and globally, across multiple...
In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. And, in many cases that approach, while somewhat shortsighted, works well.
This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display. Many paid search marketers often go about their business of optimizing their accounts without...
The social networking giant saw its share of the market grow to 12.9 percent, good for an estimated $2.04 billion in revenues on the year. Google will take home more than half of all mobile advertising dollars this year as the company is poised to...
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network: Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point...
Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Social events Local link building is too often overlooked within link building campaigns.
Mobile and social have been among the most talked-about subjects for the last couple of years. This is an important thing to look at because you can figure out if you have a certain amount of people who are at risk from an email standpoint, but...
He wanted to make it more engaging by creating “page turners”: 35 chapters that still added up to 50,000 words, short headlines and the integration of social elements. He opened the discussion talking about the fall of Kodak.
Social, I can't help but feel, is an immeasurable farce. Social/Mobile/Local marketing (that thing people call SoMoLo) At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed...
The firm was reported to be in discussions with Facebook last month, as the social network giant looked for ways to strengthen its Home offering. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued...
The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants. Create a knowledge base from questions and answers they find on social media.
If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different social media accounts and profiles, you've planted quite a bit of information on yourself.
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. And the social ad effectiveness study found that recommendations dramatically increased ad performance.
I've often found that targets are easy to find in most industries, but ones that have the ability to link to you and / or have a large social following are harder to come by. A few years ago the blogosphere seemed to have a lot more debate and it...
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners, and Amazon members who would use Login with Amazon.
Making social media work for your company is not a matter of "if". How to Leverage the Social CEO Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.
