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Soccer Team

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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last year English soccer player Jonny Howson transferred from his hometown team, Leeds United, to Norwich City. Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch...

  2. The Sun Never Sets on the Wide, Wide World of Online Video

    Nike’s agency, Wieden Write the Future” ad campaign that featured three of the top soccer players from around the globe (Drogba, Rooney and Ronaldo) in a series of videos that appeared before the 2010 FIFA World Cup.

  3. 2010 FIFA World Cup Commercials and YouTube Video Ads

    Now, as a fan of the US soccer team, I can only hope that an American advertiser can top this video ad before our eagerly awaited showdown with England on June 12. It features Stuart Pearce, Trevor Brooking, Jack Charlton, Kelly Holmes, Steve...

  4. Creating Synergy in Your SEO Efforts

    An optimized title tag for this page would be "Soccer Jersey | Team Uniforms | Soccer Jerseys. Using our example, the best choice is www.yoursite.com/soccer-jersey/. Let's say this is a Web site that sells sporting goods, and we're going to focus...