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Soccer

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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. Maximizing return on investment is the key to all...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last year English soccer player Jonny Howson transferred from his hometown team, Leeds United, to Norwich City. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Naturally people went back to dates really far in the past and the future, but "what was interesting was that days of national pride emerged, such as winning the Soccer World Cup. In the next 10 years, we're going to see all the forms of...

  4. New York Times to Sell About.com: Google to Blame?

    It should be noted, though, that in addition to selling About.com, the New York Times also recently sold its shares in the Fenway Sports Group, who are the owners of the Liverpool soccer club and the Boston Red Sox baseball team.

  5. 10 Google Search Changes Include Long Tail Indexing, Parked Domain Classifier

    Live results for Major League Soccer and the Canadian Football League. Better long-tail indexing and parked domain detection are among the announced changes. Additionally, Google has committed to writing a new post with algorithm updates each month.

  6. YouTube Does More Than Round Up the Usual Suspects With New Channels

    KickTV: Connecting soccer fans to the game like never before with daily news, info, entertainment from competitions the world over. Last Friday, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “More great content...