SEO News

Soccer

RSS
  1. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Even if you aren't a soccer fan ("football" to the rest of the world), you...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. Maximizing return on investment is the key to all...

  3. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last year English soccer player Jonny Howson transferred from his hometown team, Leeds United, to Norwich City. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Naturally people went back to dates really far in the past and the future, but "what was interesting was that days of national pride emerged, such as winning the Soccer World Cup. In the next 10 years, we're going to see all the forms of...