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Soap Opera

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  1. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    That's how long the popular daytime soap opera, "Guiding Light" aired. Seventy-two years. What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute...

  2. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview. Meanwhile, Zuckerberg stopped by the Charlie Rose show to make a few...

  3. Who Owns the Brand?

    Shockingly, BMW didn't sue Lexus (it would be hard to assess damages) and the trademark/search engine soap opera continues. Or does it? When American launched its lawsuit against Google last summer, I thought it was going to be just another lawsuit...