As app store optimization (ASO) goes, this will have a snowball effect on continued downloads. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the operating system.
The Snowball Effect As pointed out above, the "snowball effect" that was kick-started by the paid media campaign started the growth, which was then carried on through organic growth. Sitting at the top of a hill and screaming about your brand is no...
As part of that snowball effect, Google is spreading +1 around the world. Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push the feature – in both its...
This can create a negative snowball effect because future users can then check-in to and post information on a wrong location. Location-based service (LBS) sites allow consumers to share extensive detail about your business from their mobile...
