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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines.

  3. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Now, including a link in the text status update for page will automatically embed a photo and a snippet from the pager article into the post: Facebook has announced some changes to how people see updates from individuals and pages in the news feed.

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    What if someone hacked your site and added pages that don't contain your GA snippet? And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.

  5. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    Google supports rich snippet markups for: If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with structured data for...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    To generate this data, GA requires inclusion of the analytics.js JavaScript snippet on the website. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions.