However, Snickers has taken this strategy to a whole new level, not only targeting misspelled keywords, but also using their ad copy to play on the fact that the person misspelled what they were searching for.
Meanwhile, a search for “do something manly” reveals no Snickers sites, let alone dosomethingmanly.com. Snickers raised the ire of some viewers with their ad featuring two men “accidentally” kissing. However, if I search “Snickers Super Bowl ad” at...
Snickers raised the ire of some viewers with their ad featuring two men “accidentally” kissing. However, if I search “Snickers Super Bowl ad” at Google I am led to a #1 listing for snickerssatifies.com, which now conveniently doesn’t seem to...
One is Snickers' attempt to assimilate Hip Hop into the brand through a series of short films at InstantDef.com, starring The Black-Eyed Peas. Looking at a few new video experiences this morning. It's very well done creative, complete with green...
