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Snail Mail

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  1. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES San Francisco 2013, Recovering from Penalties, Penguin, and Panda, looked at the...

  2. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    All of these companies use the same type of direct mail, which includes three separate options to apply for the credit card: online, phone, or snail mail. Thus, at Chase, we can apply our own data to each method of response for a direct mailer...

  3. Bridging the Cross-Channel Analytics Divide

    Try to leave no stone unturned when it comes to offline data; investigate customer interactions in-store, over the phone, via snail mail, etc. The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and...

  4. Econsultancy Research Finds Email Beats Social Media for Consumer Attention

    And for a range of different types of commerce-related messaging, including vouchers, special offers and delivery notices, notification via social media falls behind more established methods of communication such as email and even snail mail.

  5. Should Local Marketers Get Twitterpated?

    Interestingly, some folks are concerned that our proper use of English and the written word (paper letters, snail mail, etc) has suffered as a result of the mass public's assimilation of e-mail. The general feeling being that as a result of e-mail...

  6. Google Analytics' Cross-Channel Measurement

    Incisive Media regularly sends out direct (snail) mail campaigns to market its Search Engine Strategies events. However, Google's recent announcement that they're providing tools to measure the impact of Audio ads raises some interesting...