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  1. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. While sharing happens on social media, 80 percent of sharing is still being done through email...

  2. How to Use QR Codes for Better Conversion Rates

    Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. Leverage this targeting opportunity and post periodic product-specific messages to entice purchases with trackable incentives.

  3. Mobile Coupons Offer Multiple Benefits

    A recent PROMO magazine poll revealed that more than 25 percent of U.S.marketers were investing in SMS and digital coupons, but that still trailed far behind investing in other digital media like e-mail, blogs, display, and search (Source: PROMO...

  4. USA Today Launches Message-Based Application

    The application was developed by InfiniteAgent, a provider of instant messaging and SMS logging services. Initially available on AIM, all users have to do is add "USA TODAY" as a buddy and insert keywords into the dialogue box to receive messages...