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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    More than 90 percent of the sharing that happens does so through email, SMS, IRC, and other "private" channels. More and more relevant content came to them in the form of shared links in email, posts on message boards, Likes on Facebook, tweets on...

  2. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Twitter said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. A Twitter message that is tagged as an alert from an alerting organization will appear on...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear...

  5. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    While SMS (text message) and display ads currently are the most popular formats, the faster growing mobile search ad category is expected to overtake this soon. Much has been written about Google mobile search ads (Click-to-call, Location...

  6. USA Today Launches Message-Based Application

    The application was developed by InfiniteAgent, a provider of instant messaging and SMS logging services. Today, the McLean, VA-based newspaper announced a new message-based application that allows users to receive IM updates of stories that...

  7. Don't be a Local-Yokel - Enhance Your Local Business Listings

    Some businesses are also eligible to receive an SMS verification text message. Part of establishing yourself in the local sphere of business is making sure the information local search engines have about your business is correct.