While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.
SMS is a powerful tool for cutting through to customers, and is even more powerful when focused on people that are extremely close (e.g.feet) from your business. Looking for 18 simple local and social search strategies that are relatively simple to...
You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear...
The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...
Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016.
Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search, display, SMS, video). Another important breakdown is the portion of ad dollars going towards location targeted...
Among the four categories of this U.S.mobile ad revenue (display, search, SMS and video), search is growing the fastest – and, as Boland points out, Google’s share of the mobile search market is 95 percent.
Receive an SMS when someone DMs you The question is: where do you find the time to be efficient and take care of branded tweets and followers all in a day's work, assuming tweeting is not your full-time job?
These include search, display, SMS, and video ads. In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the "money" number, there are lots of...
If you've never tried it, practice on another short-form text platform, such as Twitter, or try sending an SMS or two that describe your product, service, or special offer. Here are some tips for making your PPC campaign stand out from the crowd...
Another evolution, Matus says, was the disappearance of SMS alternatives to scanning. Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more...
SMS/MMS message Stored Data (i.e.hyperlink, meCard, SMS, etc. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. A QR Code is a 2D Barcode
If installed, the Trojans will attempt to send a premium rate SMS using short codes. F-Secure said that previously all of the premium rate SMS Trojans it had seen were targeted at Russian users, but the latest batch were aimed at people in 18...
Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D...
I'm Getting Arrested enables anyone, with one click, to broadcast a custom message to SMS numbers in the event they are arrested," the Android Market description states. So Occupy Wall Street has inspired some action - the creation of the "I'm...
While SMS (text message) and display ads currently are the most popular formats, the faster growing mobile search ad category is expected to overtake this soon. Much has been written about Google mobile search ads (Click-to-call, Location...
That weave includes improved capabilities for handling the multitasking required by Twitter, Facebook, and other networks; an improved contact screen that imports data from social interactions; the ability to seamlessly switch conversations from...
Users in the U.S.and India with verified phone numbers can now respond to group messages, receive notifications, and post updates via SMS.iOS device users can +1 comments on the go, with Android support coming soon.
Bring it all together and you have a perfect storm for mobile advertising in search, display, and SMS; and across mobile web and native apps. Last week at SES San Francisco, one of the many prevailing themes was local search.
Furthermore, the response was so fast that via SMS I was even able to provide or confirm news for my friends and family, in a timely manner that they could possibly respond to. Ultimately, speaking as a "search expert", I found following a mixture...
