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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.

  3. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear...

  4. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016.

  6. Google Pulls Fake Angry Birds, More Malicious Apps From Android Market

    If installed, the Trojans will attempt to send a premium rate SMS using short codes. F-Secure said that previously all of the premium rate SMS Trojans it had seen were targeted at Russian users, but the latest batch were aimed at people in 18...

  7. How to Use QR Codes for Better Conversion Rates

    Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D...

  8. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    While SMS (text message) and display ads currently are the most popular formats, the faster growing mobile search ad category is expected to overtake this soon. Much has been written about Google mobile search ads (Click-to-call, Location...