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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    SMM is often best measured in terms of audience reach, engagement and sentiment. It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building...

  3. 6 Tips For Hiring a Real Social Media Marketer

    Perhaps the number one topic of commentary was to further define the skill sets and education of a social media marketer (SMM). Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a...

  4. New Google Analytics Social Reports: Measure SMM Value, View Streams

    The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of...

  5. Social Media Marketing 101, Part 2

    Social media marketing (SMM) can be a great arrow in your quiver of marketing tools. Your SMM efforts will be more productive if you take time developing a plan or strategy. His list can be sorted by brand, industry, social media type and SMM example.

    Published
  6. Social Media Marketing for Small Business

    As Wikipedia doesn't like companies adding information about themselves (as it's likely biased), having information added by an experienced SMM with a solid reputation is worth its weight in gold. This is often a do-it-yourself solution for...

    Published
  7. Social Media: Find Out Which 50% of Your Budget Is Wasted

    If you're a brave SMM, SMO, SEO, SEM -- you'd better be there. The Social Search Track is only one of five choices conference attendees have at SES New York. It's all good. So to draw a crowd to Social Search: The Next Step panel I'm moderating on...