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Smiley Face

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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Next Question…” button with a smiley face. As the visitor tackles the field, they receive the equivalent of either a smiley face or a sad face. Yet they grease the skids and provide tiny momentum boosts that can keep me going in the face of...

  2. Get More Attention with Legal PPC Ad Symbols

    I've experimented with the Courier font, and a few -- like the smiley face symbol - were outright rejected by AdWords. But I can't resist this small tangent, because it's too good not to share. Before I get into it, just one more word about Twitter.