Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
Pureplays like Foursquare and Yelp aggregate respectable-sized audiences, but face those same monetization challenges of a fragmented SMB population. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent...
Rick Galan of 1-800 Contacts expertly presented in Faster, Lighter, Cheaper: Increasing ROAS for SMB Ecommerce. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Here are the ways Google authorship and the rel=author tag in particular can help increase an SMB's brand awareness, and also allow it to take advantage of brand recognition. Google authorship has made it easier for small- and medium-sized...
That includes to click-to-call, maps, app downloads, and the other SMB-oriented analytics baked into enhanced campaigns. Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi...
Efforts to romance the long tail SMB segment took a step forward recently with Google's Enhanced Campaigns. This includes local sales channels (resellers) and directly to the more savvy "self-serve" SMB advertisers.
On the other hand, if an SMB is using their company’s Twitter page to tweet about how good lunch was today at the office, then yes, that is easy and inexpensive, and also ineffective. Fortune 500 companies are showing that social can be a very...
Let’s face it, there’s no release schedule for SMB websites. For example, some SMB websites only contain 20 or 30 pages. SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant...
It’s often less clear why the SMB would invest scarce resources on the project or why consumers may bother to interact with the platforms in the first place. The key question for the SMB is “why bother?
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. But where do you start? What should you test? And what pitfalls should you watch out for?
Previously, they had high-profile deals with Amex to provide marketing for SMB clients, as well as paid search to eBay’s ProStores retail clients. Social performance management platform Syncapse has announced their intention to acquire Clickable...
Each has 3,000-5,000+ fans (well branded for an SMB on Facebook) Increasingly, people are genuinely interested in getting their business involved in social media but they're afraid that they would be wasting their time with Facebook marketing.
The winning ad uses the clearer, more vivid, and un-abbreviated “Do It Yourself SEO” instead of the losing ad’s jargon-y, abbreviation-happy “SEO for SMB” or even worse “DIY SEO” Ask me about PPC tips and I’ll talk your ear off 'til tomorrow.
A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
Lee Odden, author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,” offered to help us solve five common SMB online marketing problems. Though there are no one-size-fits-all solutions...
Yahoo rival Google also aims to expand its SMB business via YouTube. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. The Yahoo Marketing Dashboard has four components: search engine and...
YouTube's new ad formats can work well for SMB's. Google promises! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch Google web visits plummet...
In response to reports of major retailers closing their F-shops, Ecwid CEO Ruslan Fazlyev wrote an article for Forbes on the performance of the shopping cart/e-tailer software company’s SMB clients in the F-commerce space.
Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Those of us in the search community who have been around for a while can probably attest to this...
In addition to consumers’ focus on local business listings, the Local Search Usage Study found that address details and phone numbers remain the primary pieces of information consumers seek (or are looking for) when they perform a local search...
