A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
Lee Odden, author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,” offered to help us solve five common SMB online marketing problems. Though there are no one-size-fits-all solutions...
Yahoo rival Google also aims to expand its SMB business via YouTube. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. The Yahoo Marketing Dashboard has four components: search engine and...
YouTube's new ad formats can work well for SMB's. Google promises! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch Google web visits plummet...
In response to reports of major retailers closing their F-shops, Ecwid CEO Ruslan Fazlyev wrote an article for Forbes on the performance of the shopping cart/e-tailer software company’s SMB clients in the F-commerce space.
Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Those of us in the search community who have been around for a while can probably attest to this...
In addition to consumers’ focus on local business listings, the Local Search Usage Study found that address details and phone numbers remain the primary pieces of information consumers seek (or are looking for) when they perform a local search...
These and other startling insights from the SMB DigitalScape collection and analysis of over 1 million websites were released in advance of a presentation of the data at Search Starts Here, happening this weekend in Boca Raton.
Common challenges that advertising providers selling pay-per-call in local channels run into include local SMB advertiser concerns with variable advertising costs, the inaccurate perception that pay-per-call equals pay-per-conversion, advertisers...
Shopkick has even launched an SMB program. This comes down to the challenge in connecting the dots between increasing levels of online research and the sheer volume of offline spending (95 percent of U.S.retail).
Greater margin share for merchants will in turn make them more attractive to different SMB segments. 'Tis the season for top 10 lists. I guess I'm playing right into the cliché. However instead of looking back at "best of" fodder, I recently...
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established advertising firms specializing in AdWords.
Laurie McCabe, partner at The SMB Group, told InformationWeek that she doesn't see much value for occasional advertisers or those with minimal search budgets. Select U.S.search advertisers are being offered the chance to sign up for a new Google...
Mobile advertising will move down market to SMB and mid-market segments, where it currently makes up a very small portion of the overall ad spend. Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus...
This is important simply because clarity in ROI is the most important factor to SMB ad spending (even more than cost), according to BIA/Kelsey. Google’s interests here are clear, with continued investment in cracking that massive but thick-shelled...
Pay Per Click (PPC) for SMB Part 3 - An Introduction to adCenter Too basic to really be useful guide to adCenter interface. Still here huh? If you were not swept up in the rapture this weekend, like these poor souls, then be thankful that you did...
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.adCenter Blog What you may have noticed in the newsletters is that we have removed the "around the web" section which always featured at the bottom of the old newsletter design.
But the remaining challenge will be moving down market to the SMB segment, where advertisers aren't as easy to reach as the Pepsis of the world. There are benefits in the tangible results for any given merchant, but also longstanding challenges and...
SMB Search Marketing Google and Marketing to the SMB - Marketing Pilgrim Court lets Skyhook case against Google proceed - MarketWatch Facebook, Google mull Skype deals - Reuters Google Just Leaked Their +1 Chrome Extension On National Television...
SMB Search Marketing Search Industry News Viacom Takes A Final Shot At YouTube - paidContent US Court Approves Google's $900M Bid for Nortel Patents - PCWorld Susan Wojcicki Defends Google's Social DNA - TechCrunch
