With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local...
How your email looks on smartphones matters to consumers. How Your Email Looks on Smartphones Matters to Consumers The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur...
Waze, which currently boasts nearly 50 million users, offers map and traffic data services using satellite signals sent from smartphones. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
An internal adMarketplace study recently showed that tablets converted 93 percent as efficiently as desktops while smartphones were only 49 percent as efficient. Since Google's announcement of enhanced campaigns, all eyes have been on mobile.
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. Consumers are rarely without their smartphones, constantly relying on them to...
These shoppers visit your site at home on a desktop or laptop, on their smartphones and while in-store, and express very specific and consistent intent signals. As consumers rapidly shift to mobile shopping on smartphones, Amazon is capturing an...
Mobile searches are increasing as smartphones become more broadly available with falling device prices. In their line up of latest releases, we've seen Google+, Google+ Local and now, well… Google Now.
The rapid adoption of tablets over smartphones is staggering. If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local...
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. According to data from comScore Media Metrix Multi...
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. At the heart of all the excitement surrounding...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Tablet video consumption slightly outpaced smartphones in video starts.
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
And, when people search with their smartphones, they're looking for something local. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
For Ad Clicks, Tablets Outperform Smartphones - eMarketer Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing...
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a...
Nowadays it's all sorts of devices, and people are not at desks – they are in all sorts of contexts: Reading Kindles, waling and looking at smartphones (into oncoming traffic), browsing tablets, laptops, big screen rigs, TVs, Xboxes, Google Glass...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. This will be the first time that this many Meetup groups of marketing professionals...
