PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. According to data from comScore Media Metrix Multi...
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. At the heart of all the excitement surrounding...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Tablet video consumption slightly outpaced smartphones in video starts.
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
And, when people search with their smartphones, they're looking for something local. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
For Ad Clicks, Tablets Outperform Smartphones - eMarketer Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing...
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a...
Nowadays it's all sorts of devices, and people are not at desks – they are in all sorts of contexts: Reading Kindles, waling and looking at smartphones (into oncoming traffic), browsing tablets, laptops, big screen rigs, TVs, Xboxes, Google Glass...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. This will be the first time that this many Meetup groups of marketing professionals...
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. There are some things in life that you don't have to be good at to...
For example, 76 percent of 18-34 year olds now own smartphones, versus 60 percent of the general population. To better understand how Gen C connects with YouTube across screens, Johnson worked with Nielsen to take a look at viewing patterns on...
The post has gained over 400 likes and 150 comments so far, most of which chastise the 5 Point Cafe for its decision and assert that it can't ban Google Glass without banning smartphones as well, as they too have video capabilities.
And unlike the branding on the old channels, it will look good across all screens and devices, from smartphones and tablets to laptops and TVs. This represents another significant step in the "Channel-ization" of YouTube, one of the latest trends...
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...
MP: Tablets, smartphones, and laptops enable television’s portability but it’s apps like HBO Go, ABC Player, Xfinity Remote, and CNN that deliver “TV” content via those devices. According to Mike Proulx, the Internet has become TV’s best friend.
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. Smartphones In 2013 we are getting much closer to that prediction becoming true.
Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. For years Google has tried to court SMBs into search...
Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...
