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Smartphones

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  1. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Tablet video consumption slightly outpaced smartphones in video starts.

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...

  4. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Tablets, smartphones, and laptops enable television’s portability but it’s apps like HBO Go, ABC Player, Xfinity Remote, and CNN that deliver “TV” content via those devices. According to Mike Proulx, the Internet has become TV’s best friend.

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...