Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive...
Now the Izik experience is tailored to and available for all smartphone users. Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage...
For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
Smartphone owners are more likely to read emails than make calls. Smartphone Owners are More Likely to Read Emails Than Make Calls Jenkins offered anecdotal evidence to support Adobe's findings by mentioning that in the previous 24 hours he hadn't...
Maps have become a key battleground in the smartphone wars, not least because of the self-inflicted damage Apple unleashed with its calamitous release of its own geo-location app for iOS 6. Waze, which currently boasts nearly 50 million users...
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google called out two specific areas in their blog...
Picture a business traveler in a foreign city for work with Google Now installed on her smartphone – or, even more likely, her Google Glasses. As an added bonus, Android users enjoy additional features that integrate deeply into other applications...
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google reports.
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. This shopper uses their smartphone to compare prices either...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. And it’s not just smartphone users that are shaking things up. While it took about 10 years for smartphone ownership to reach...
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Stats from the study show 57 percent of...
The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users. In general, smartphone users look for local information while they're on the go.
With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. You Tube is the second largest site where searches are conducted and just...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Your Links On Pinterest May Be Stopping Traffic In Its Tracks...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Are users upgrading it over time when you have new releases?
The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Just like we can all think of some way to make a smartphone useful to anyone, so we can imagine that Google Glass will have a similar impact. Google Glass responds to voice commands and queries, meaning that users can easily gain results for...
Smartphone users are very task-oriented, whereas tablet users are very interactive-oriented, so they'll be interested in sites that actually have the gestures and movements, etc. Here are three great bookmarklets to view a site's source code from...
