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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. Because local truly puts the customer at the center...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Yes, that means using multiple mobile devices to test the top landing pages for smartphone users. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Check out Webmaster Tools — we’ll send you a message if we detect that...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge's research supports that notion, showing sites with incorrectly implemented mobile solutions saw an average smartphone rank drop by about 1.82 positions. Good news for mobile sites: BrightEdge research showed there was not a significant...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. And 62 percent of those surveyed used their smartphone to compare pricing while in the store. Coupons: Shoppers in physical stores redeemed many...

  9. Google Webmaster Tools Now Provides More Specific Search Query Data

    If you're working on a mobile optimized sites, and don’t forget that Google has best practices for mobile optimized websites on their Building Smartphone-Optimized Websites page. Also, a new filter will be of particular interest to those webmasters...