The data showed a majority – 65 percent – of online searches began on a smartphone. Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed...
The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users. In general, smartphone users look for local information while they're on the go.
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. We show results with warnings for about 0.04% of all searches, meaning...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. With more than 1 billion smartphone users around the...
When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported. A feature that allows users to view and edit their prior Facebook searches vanished...
According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone...
For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then...
Someone searches for a product on their smartphone during a lunch break at work. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. That being said, there are benefits to having a mobile...
There are over 1.1 billion global smartphone subscribers. According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. For years now we have heard the phrase “the year of...
A breakfast cafe wants to reach people nearby searching for coffee or breakfast on a smartphone. This also includes things like specific creative, or click-to-call buttons to complement mobile's high intent, proximity-oriented searches.
A user’s location is an essential component to the mobile experience as 68 percent of smartphone activity is conducted out of the home. In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement...
It's sometimes hard to look at a device and say "That's a tablet," or "That's a smartphone. For example, if you're a retailer and somebody searches for your brand, the implication is that if they're static they're looking to browse your website and...
Q: How many of you own a smartphone? I also never knew that Google was responsible for close to 70% of all searches. I also thought it was cool that about 17 billion searches were completed per month.
Mobile's true opportunities will move beyond the smartphone. Growth in mobile local ad spending will be driven by continued momentum in advertiser evolution to localize campaigns, due to users' mobile local intent (i.e.percent of mobile searches...
Eighty percent of smartphone searches were reported as spontaneous by Google and 44 percent of those were to accomplish a goal – including online shopping. The smartphone is the modern day "right hand man", our butler, concierge and personal...
Smartphone search In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. Regardless of your type of business, practices, and online discipline the...
The smartphone essentially becomes a local discovery machine, and that fact is driving skyrocketing numbers of local searches. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing.
Smartphone users tend to complete their auto-related searches while on the go, while tablet users more frequently search at home. Also 49 percent look up an auto-related location within driving distance and 42 percent of smartphone users conduct...
Another vital statistic uncovered by Google is that mobile searches play a key role in a smartphone's launch. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
According to Google, 94 percent of smartphone users look for local information on their phone and 90 percent take action a result. This feature uses Google's organic search index of the website to determine which searches are relevant to the...
