So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because...
It's sometimes hard to look at a device and say "That's a tablet," or "That's a smartphone. You Can't Have a Mobile-Only Campaign This will apply differently to static versus mobile users. Marking an ad as "mobile preferred" gives Google some...
App stores have proved to be a safe and easy place for early smartphone users to find things. But as the above developer economics set in, the mobile web itself will become more user-friendly and optimized.
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. Websites that aren’t mobile-friendly annoy users and that’s bad business.
The smartphone is the new yellow pages. Again, the smartphone is the new yellow pages. Pay attention to the upcoming Apple Maps launch, and make sure you have a mobile-friendly version of your website that’s readable on small form-factor devices.
Google is testing a smartphone icon on search results that link to mobile-friendly content. In the URL field on the search result, a smartphone icon appears to indicate the availability of mobile content.
That being said, as smartphone battery life and Internet speed get better over time, so will conversions. Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost.
A geo-fence is used in a mobile ad strategy to trigger the deployment or eligibility to receive certain ads and notifications based on the location of a smartphone user. A number of new terms have come to the marketplace since mobile’s explosion...
URLs as Bing, but given Google treats smartphones as desktop browsers (even with the new smartphone crawler) and your content rankings are not gaining any benefit from your shared m.links and.and.well again, why would you want two domain URLs?
Smartphone] makers should be required to put in place safety measures to ensure third-party applications are not able to violate a user's personal privacy by stealing photographs or data that the user did not consciously decide to make public.
We will start to see the ramp up in development of both smartphone friendly and smartphone dedicated sites, particularly on the corporate side as they start to realize the power of a dedicated mobile site.
QR codes are increasingly being used on billboards and various signage as nearly 50 percent of U.S.mobile users have a smartphone. Another means of logging in for mobile users will be touch-friendly image combinations that can also be used to...
Rather than lots of finger tapping to search a mobile web that is under-optimized, many smartphone users – especially on iOS – have opted for the decidedly more user-friendly app route. For developers, there’s greater functionality in smartphone...
When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...
Users will see this ad whether they're on mobile or desktop devices; those who access "circulars" via desktop will be able to quickly send the promotion to their smartphone. Google announced new mobile ad opportunities, including mobile-friendly ad...
To help make sure the instant consumer lands on the mobile version of your site when they’re strolling down the street reading their smartphone, you have to do some quick website revamping to turn your site from computer-friendly to mobile-friendly.
As the official announcement of Mobilize reminds us, more than half of all Americans will own a smartphone by the end of this year, and more than half of all smartphone users are more likely to buy from a site that offers a mobile-friendly version.
Top PPC Tips for Smartphone Advertisers - adCenter Blog Bricks & Mortar Brands Still Reluctant About Mobile Marketing by Jonathan Allen Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest...
Android smartphone owners have been waiting for the Gingerbread, the latest operating system upgrade. Google Defines Mobile Sites & Offers Advice on Being Mobile Friendly by Brent Rangen With the explosion of mobile users and projected growth...
