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  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  3. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Software must: be pre-approved by Google; offer one-click, complete...

  5. Driving Consumer Insights With Mobile Analytics

    So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. So if you're building an app for an iOS, Android, Windows Phone or whatever, it...