SEO News

Smartphone Mobile Ad

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  1. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that a smartphone provides. You can see from the indexed impressions by time of day chart that computers are...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In 2012, smartphone CPCs were 39 percent lower than desktop CPCs. Fast forward to 2013, and smartphone CPCs increased to just 26 percent lower than desktop CPCs. The rise in smartphone versus desktop CPCs isn’t all that surprising given user...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Smartphone ranking will take several things into account, he explained: Google on Mobile Search Results Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The average smartphone user spends 667 minutes per month using apps. Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    While desktop web usage is still increasing, and tablet now accounts for a meaningful share, we can see that smartphone usage is the biggest driver of growth. Mobile ad spending needs some context to understand its potential, and Mary Meeker's...