SEO News

Smartphone Mobile Ad

RSS
  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Yes, that means using multiple mobile devices to test the top landing pages for smartphone users. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Ad performance can even be broken down in terms of types of mobile devices, such as tablet, smartphone, iPhone, Samsung, etc. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Capturing consumer engagement points throughout the mobile path to...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. Seventy-three percent of smartphone users said directions were important in an ad; 78 percent of...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. More than half of consumers (56 percent of smartphone owners and 49 percent...

  6. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that a smartphone provides. You can see from the indexed impressions by time of day chart that computers are...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.