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Smartphone

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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  3. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. Yes, that means using multiple mobile devices to test the top landing pages...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And if it scares you, then think about what it does to a Panda with a smartphone. If you have been hit by Panda and you’ve been focused on analyzing your site via desktop only, then you might feel like eating your smartphone now.

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Check out Webmaster Tools — we’ll send you a message if we detect that...

  7. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Here's a scenario for you. You're watching television and see the most hilarious commercial about a...