Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content...
Now the Izik experience is tailored to and available for all smartphone users. Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage...
For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...
Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...
Smartphone owners are more likely to read emails than make calls. Smartphone Owners are More Likely to Read Emails Than Make Calls Jenkins offered anecdotal evidence to support Adobe's findings by mentioning that in the previous 24 hours he hadn't...
Maps have become a key battleground in the smartphone wars, not least because of the self-inflicted damage Apple unleashed with its calamitous release of its own geo-location app for iOS 6. Google has reached an agreement to buy navigation app...
Smartphone Rankings Changes In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.
Picture a business traveler in a foreign city for work with Google Now installed on her smartphone – or, even more likely, her Google Glasses. In a world where we're distracted by some 30,000+ brand messages per day, effortlessness in the user...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google reports.
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. This shopper uses their smartphone to compare prices either...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. And it’s not just smartphone users that are shaking things up. While it took about 10 years for smartphone ownership to reach...
Some designs have floated bluetooth-enabled units that are able to sync with a smartphone to provide additional information and control options. Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its...
In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the members of Gen C with a smartphone watch YouTube on it.percent of...
For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. Sixty percent of smartphone users across the categories examined in the study...
The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users. In general, smartphone users look for local information while they're on the go.
With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Competing with the big names, giant retailers, and pop up chains can be a tall...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook tests Graph Search ads and debuts CPA bidding.
