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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    To be even smarter about it, don't worry overly much about rankings alone. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have absolutely no place in...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Calculated Fields: Use Smarter Math for Accuracy We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up...