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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Calculated Fields: Use Smarter Math for Accuracy We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    To achieve success, therefore, you need to work smarter. Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task.

  5. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. However, the reality with content marketing that most people are starting to awaken to, is that content has value...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find better targeted, more cost-effective terms. That's according to a new analysis of 500 small and medium business Google...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...