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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  5. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    To be even smarter about it, don't worry overly much about rankings alone. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have absolutely no place in...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...