This is what makes content smarter. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. So what's all the hoopla about anyway?
Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
The "optimization" in SEO implies that there is always something more which can be done to improve organic search visibility, so the faster and smarter you can work, the better results get and happier your stakeholders will be.
As business gets smarter, processes get sleeker and competition becomes even fiercer. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a...
These factors are all gaining traction in the Google algorithm as Google evolves and becomes smarter at detected manufactured links (versus earned links). Each year SEO experts profess that SEO, as we knew it, is dead.
By admitting that others are smarter than I am, I am challenged to continue to learn new things. For most of us, the average search engineer at Google IS smarter than we are. As I’m writing this, the area that I live in (Kansas City) is getting...
Since the desktop annotations are larger, it is smarter for publishers to create their annotation frames using the desktop screenshots as guides. If your company does a lot of its sales through catalogs, then getting your products in front of this...
I've been petty vocal that nothing changed at all other than the engines getting smarter, and this single change then caused a domino effect that impacted sites and services that some would say had no business being in business in the first place.
We expect to see this divide grow in 2013 as the competition for growing traffic will keep newbies out, and veterans getting smarter in the game. 2012 was an awkward year for financial services. There was continuation of low interest rates, an...
But in 2013 we will start seeing applications that can make sense out of the exabytes (1 million terabytes) of data and provide insight and intelligence that will help you make smarter decisions. Here are five trends in the world of B2B marketing...
There will always be someone smarter and less intelligent than you, so don't let your ego get in the way of building connections and learning. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here...
But brands need to be smarter than this and consider the entire customer journey. This was according to Jay Henderson, Strategy Director, IBM Smarter Commerce. In the wake of Black Friday e-commerce reports, more than a few mainstream media...
This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday," said Jay Henderson, Strategy Director, IBM Smarter...
In a Google+ thread, Paul Kinlan, a Google employee, stated that instead of adopting this file “Yelp and all similar services need to get smarter and do the page scanning and indexing automatically. Over the past decade microformats have been...
We've tried to enter market with bright people - we need to make Brazilian marketers smarter. IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global offices to 13.
It's also a great way to take a step deeper into the data available to make smarter optimizations. Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas?
Our team is constantly working to make search smarter, and features like the Bacon Number equip our users with ways to explore and discover more. Have you ever played the game Six Degrees of Kevin Bacon?
I also want to make clear that this is an opinion-based piece and is designed to promote debate – and motivate people smarter than me to develop this theory, or crush it. "I just want to be part of great stories that are told and for them to be...
Why you should care: Because unlike your Ronco grill, PPC management isn’t a “set it Searchers are becoming smarter and competition is getting fiercer. I’m psyched to be attending my 10th SES next week.
But you’re smarter than to buy hook, line, and sinker into yet another doomsday proclamation based on a small look into someone else’s experience. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns...
