You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. Say what you will about Facebook – I think it takes a smart approach to star ratings. On January 15, 2013, Facebook released Graph...
Water cooler gossipers might overhear PR peeps say: “Who needs meta tags and titles! But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. With all the Google algorithm buzz (kill) about the...
Want to quickly check meta tags for the page at hand? Boom, now you have all headings outlined with their heading tags listed (like H1, H2, H3, etc. When auditing websites, it’s smart to run through a site with JavaScript turned off.
OK, yes, sometimes all a website needs is some decent title tags and clean/good URL structure to make things better. However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone...
Note: Don't get sucked into adding a bunch of tags to your content for SMO. For the link tag and meta tag options, paste the code snippet into the head tags and specify the actual thumbnail URL. For microdata, simply add the attributes (highlighted...
Title tags, meta keywords (suggests property specific location information) Image ALT tags (go beyond the basic “what is it” and use location-based ALTs) Finally, Wilensky made mention of a new smartphone Google Mobile bot looks at smart versus...
The domain is a typical WordPress blog with beginner basic optimizations and full metadata descriptions and tags. Testing and retesting old methods is part of maintaining SEO strategies so it seemed a smart choice to take a closer look at one of...
As the service learns to “know” this person and starts suggesting familiar tags when the user needs to tag new photos of this person. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service.
Best Buy leverages in-store use of QR codes on price tags. Feature a QR code near product price tags that encourage users to scan and view additional info, customer reviews or price comparisons. Product Info or Comparison Data on Price Tags
WordPress is naturally very well set up for SEO, in terms of header optimization, title tags, internal/cross-linking, etc. Even if you think your site or blog is optimized, look again at its URL structure, the title tags, the use of internal...
Title Tags Optimizing title tags is a big part of on-page SEO work. Well that’s just smart. Links from real, powerful blogs that have a strong subscriber base and an active community are worth their weight in gold.
There are other ways to accomplish the same thing, via rel canonical meta tags and URL normalization and parameter handling in the Bing and Google webmaster toolsets, respectively. For example, if an ecommerce site has products cross-categorized in...
Make good use of canonical and rel=author tags. In his Smart Mobile Marketing presentation, with co-presenter Deborah Hall of web2mobile, The Mobile Institute founder Michael J. SES Speakers' Social Media Tips
Check off the optimization part with alt tags, file names, titles and descriptions. It’s SEO smart to have your images optimized, but it is also PR smart to pick eye-catching visuals that stand out in blog posts, Facebook posts, tweets, and press...
It's designed to be a powerful crawler that can be configured with regular expression to literally pull any field off a web page, including things like "content robustness" (crawling for thin content pages), analytics tags for any package, any...
Here's an example of Braun's USA site, using site searches to show the "raw" ranking candidates before any augmentation by Google when they appear in searches (Google will change title tags, snippet text, breadcrumbs, and sitelinks).
All title tags, heading tags, meta descriptions, and alternative attributes for images should be automatically populated, but must be manually editable. If you can't readily edit title tags, keep session identifiers out of URLs, or programmatically...
Three key steps for optimizing your YouTube videos: keywords, titles, and tags. CES: Hollywood Digital Czars Rain On Smart TV Parade - paidContent SEO Factors for 2011 by Josh McCoy As we begin the New Year, many SEOs have their eyes set on search...
The Google News blog introduced credit tags this week for attributing sources for news stories. Credit where credit is due" is the appropriate title and involves site owners including the tags to show Google the source of their stories.
From smart keyword-targeted tags and titles (of your videos, pics, posts, etc.to the effective use of keywords in comments and Facebook profile descriptions -- your opportunity to optimize social assets for increased search visibility now abounds.
