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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Search Web Traffic Referrals 4. Social SEO Improved Search Rank 5. Answers. Up-front estimated measurement of tactics is vital to making smart social media decisions. Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if...

  2. Success Through Testing: Don’t Forget the Scientific Method

    Not to be confused with predictions (an equally important part of the Scientific Method), hypotheses seek to provide answers as to why things happen, which can then be experimented against in order to determine its accuracy.

  3. Funny Flirting with Siri; The Apple of My iPhone

    All answers were smart, but one was particularly charming. The real fun in Wolfram Alpha is just how much you can ask it, and in discovering how you formulate queries for this type fo search engine. To my imagination, Siri, the search agent had the...

  4. SearchDay: What Can TV Learn from Search?

    He's smart because he asks questions about how people use search engines, navigate websites and engage with advertising -- and then conducts groundbreaking research to find answers before anyone else.

  5. More on Google OneBox Results

    Today's SearchDay article, A Closer Look at Google OneBox Results, is the final installment in our series looking at the special features search engines have introduced to push "direct answers" to the top of many search result pages.