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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long). I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Use advanced LinkedIn search filters to maintain its awareness of...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. Here are his answers: MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Search Web Traffic Referrals 4. Social SEO Improved Search Rank 5. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than...

  7. Success Through Testing: Don’t Forget the Scientific Method

    Active shoppers are more inclined to convert and buy than passive shoppers (search marketing anyone? Search re-targeting will have a 20 percent lower CPA than behavioral targeting. Not to be confused with predictions (an equally important part of...

  8. Funny Flirting with Siri; The Apple of My iPhone

    The real fun in Wolfram Alpha is just how much you can ask it, and in discovering how you formulate queries for this type fo search engine. To my imagination, Siri, the search agent had the kind of fantasy qualities of Lara Croft (to digress for a...