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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. As I’ve explained before here on Search Engine Watch, SEO band-aids do...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. You want to take note of how many you are receiving from mobile search and compare that to desktop.

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. Just within Google's service offerings you have a few distribution channels...