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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But smart marketers have already moved on from any SEO technique that gains mass popularity and move onto the next thing, because they know it is a matter of time before gets taken down. As the quality declined and the prevalence of poor quality...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. Content marketing will move from buzzword to mature marketing...

  3. What You Can Learn From Google Analytics Mobile Reports

    With the move to Universal Analytics we're all hoping that we'll be able to tie user journeys together so that those visits on mobile phones with a low conversion rate can be viewed alongside the same user who may have used a desktop to convert...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hire Smart, Avoid Firing Later Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    This also serves to move pages higher up in the navigation and fewer clicks from the home page, a nice authority signal. Smart thinking, since if someone is looking for info on a security threat, there's a good chance they're trying to prevent it...