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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Let’s move to Google Webmaster Tools. This is where it’s smart to invest in several devices for testing purposes. They fire up Chrome or Firefox on their desktop...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But smart marketers have already moved on from any SEO technique that gains mass popularity and move onto the next thing, because they know it is a matter of time before gets taken down. As the quality declined and the prevalence of poor quality...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. Content marketing will move from buzzword to mature marketing...

  5. What You Can Learn From Google Analytics Mobile Reports

    With the move to Universal Analytics we're all hoping that we'll be able to tie user journeys together so that those visits on mobile phones with a low conversion rate can be viewed alongside the same user who may have used a desktop to convert...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hire Smart, Avoid Firing Later Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are...