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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. As you discover keywords that are high-value or high-potential, you need to extract those...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    More than two or three keywords matter now. No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). So, given what I explained about the surge, and the data Google is receiving, it's a smart move to run a report that shows...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Above, the light green color is the percent of keywords that are still passing keywords next to the darker Google organic visits. In essence, we're mostly seeing keywords from outdated versions of Safari and MSIE (Internet Explorer).