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Smart Direct Answers

  1. Microsoft Opens Online Scroogled Merchandise Store

    If you want to check out the Scroogled items, they are not available openly on the store however, you have to use a direct link from the Scroogled blog to access them. Interestingly, if you search for "Scroogled" you get no results in the Microsoft...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Answers. Up-front estimated measurement of tactics is vital to making smart social media decisions.

  3. Success Through Testing: Don’t Forget the Scientific Method

    Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing programs better. Not to be confused with predictions (an equally important part of...

  4. Funny Flirting with Siri; The Apple of My iPhone

    All answers were smart, but one was particularly charming. Siri didn't handle other tongue twisters quite as well but we were pleasantly surprised to find there was a variety of answers, including "haven't you got anything better to do?

  5. SearchDay: What Can TV Learn from Search?

    He's smart because he asks questions about how people use search engines, navigate websites and engage with advertising -- and then conducts groundbreaking research to find answers before anyone else.

  6. More on Google OneBox Results

    Today's SearchDay article, A Closer Look at Google OneBox Results, is the final installment in our series looking at the special features search engines have introduced to push "direct answers" to the top of many search result pages.