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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The client decided to devise a plan to begin expanding their promote products via AdWords. I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours.

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Make yourself a client. If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending your time and...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    These aren't the only potential strategies for that client type, but hopefully it'll give you a start for how to apply these to your business. This article will look at some smart strategies evolving for different types of advertisers to give you...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what his client wanted to find out was, "How do I measure who those people are for each of those segments? Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to...