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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This trending is from a client that recovered during the 9/5 Panda update from a horrible hit this past spring. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours.

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Make yourself a client. If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending your time and...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    These aren't the only potential strategies for that client type, but hopefully it'll give you a start for how to apply these to your business. This article will look at some smart strategies evolving for different types of advertisers to give you...

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. We have to play it smart, we have to put in the work, and we have to produce something that has inherent value.