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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. Hire Smart, Avoid Firing Later But it might be that the answers don't reflect the appropriate skill-sets...

  2. Google Penguin Got You Down? Work on Customer Service

    In the aftermath of Penguin and Hummingbird, people want answers. Smart businesses redirect their energy into activities that are known to have a positive return. Many businesses suffered drops in their rankings with the most recent Google update.

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Here are his answers: MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. According to Mike Proulx, the Internet has become...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Answers. Up-front estimated measurement of tactics is vital to making smart social media decisions.

  5. Small Business Social Media: 3 Tips to Get Started

    Smart. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. You can just as easily fail as excel in social media. Setting yourself up for success will make all...

  6. Success Through Testing: Don’t Forget the Scientific Method

    Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing programs better. Not to be confused with predictions (an equally important part of...