Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a better place – you just have to be smart about it. There's a lot of panic and turmoil right now in the world of link building, but there...
SEOs think they really are so smart they can do all of the marketing disciplines. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser...
The smart thing is to pay what it takes to keep your site findable by the people who are looking. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask...
Smart. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft...
Say what you will about Facebook – I think it takes a smart approach to star ratings. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
While you're there reading for your own benefit, be smart about bookmarking and starring content as you go so you can easily share it later. My guess is you're busy. You're running around all day, you're battling your email and you're taking care...
The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home page, video previews and translation service. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a...
New-school SEOs are emerging now– created by smart marketers that know how to grow while preserving key core competencies. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
There will always be an ever-increasing supply of good content from smart people. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. Every social media presence has a domain or user ID, and smart social networks apply the same principles as search engines.
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
Also the speed and processing power of mobile devices like smart phones and tablets also contributes. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a...
You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but initial studies are showing that localization will be a smart investment for expanding your app installs and...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch a new channel? YouTube recently added five tailored Playbook Guides – for education, media companies, music...
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
With link purchases, you need to manage risk and be smart. Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes...
After the dust settles (or a webmaster receives a penalty), the smart marketer starts viewing the costs associated with good SEO as a wise investment. In other words, smart marketers know there is extremely high demand for breaking news stories and...
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...
Smart move, Cardinal Turkson; perhaps other Cardinals involved in the more recent Papal Conclave used the same method to aid in their decision to elect Pope Francis? As a central symbol of Catholicism and leader of the Catholic Church, the pope has...
