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  1. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The workshop was four hours and the presentation totaled just more than 100...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. For those dealing with a major drop in traffic due to an algorithm...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. This is where it’s smart to invest in several devices for testing purposes. They fire up Chrome or Firefox on their desktop computer and start looking around.

  5. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. My wife and I are just waking up in a small bed and breakfast in Chimney...

  6. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. It is dropping a new tool to explore all of those ideas and fads it calls...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...