June: Twitter acquires Smallthought Systems, developers of Dabble DB It's obvious that today's C-suite understands the need to shift the emphasis from talking about huge (irrelevant) numbers to quoting net business impact by identifying risks, and...
This could be the explanation of Twitter's simultaneous announcements of its Smallthought acquisition and URL shortener launch as well as rumored trial of a "You Both Follow" feature. An overview of some of today's ad/tech news
In early May, it made it possible to embed tweets and has since also acquired in-house analytics facility through the purchase of Smallthought as well as the gradual launch of its own URL shortener. Twitter is slowly but surely imposing itself as a...
Promoted tweets, embeddable tweets, sponsored trending topics, Twitter 'Places' (in partnership with Foursquare, Gowalla, Localeze and TomTom), an URL shortener and the acquisition of Smallthought to track tweets' analytics.
Then the company bought Smallthought and, in stride, announced the upcoming launch of its own URL shortener, while media reported that it was also testing a Facebook-like "You Both Follow" feature. Twitter launched its 'Places' feature, pulling...
By integrating Smallthought's activities and staff in-house, Twitter remains true to its propensity to favour in-house versus external apps development, a constant dilemma that such companies have to face (look at Apple who's being investigated...
