All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. In a world where we talk about the importance of content, wouldn’t it be amazing if there was somewhere that just gave...
So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle. In an ideal world, your strategy would:
His theory being "why create new content when there are still people who haven't seen your last post yet? And 12 months on, we now seem to be in a world where we realize having a solid, long-term strategy is a far more effective and sustainable way...
I also want to make clear that this is an opinion-based piece and is designed to promote debate – and motivate people smarter than me to develop this theory, or crush it. And the theory and core proposition of this post is this: Google is afraid.
They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”. Going beyond Facebook and Twitter, a number of applications have sprung up that not only tie real-world...
Over the course of the last decade, as Watts has studied small world theory, he’s seen the attrition rate rise to its current high of about 90 percent. Yahoo’s Small World Experiment, led by Duncan Watts and Sharad Goel, Principal and Senior...
One theory is that Slingshot's study of long-tail keywords – which showed a substantially lower CTR than exact matches, at just 5.8 percent for position one – was tilting the study after those terms were averaged in.
In conversation with network theory experts, I found out that the thinking goes that in the world of online sharing, people tend to 'overshare' on Facebook and the dreaded reply-all button on an email often leads people to screw up among their peers.
What seems far more likely to me is that this is the next step in the Tinfoil Hat Theory, and is a way to tie in Facebook more firmly with SL, using a light interface that has less choice and functionality, and is closer to what a FB user might...
So, in theory, yes it's worth getting links from Wikipedia -- even if they aren't the most powerful links in the world. I still frequently hear, "I need a Wikipedia link. How do I get one? I'd debate whether anyone actually needs a link from...
But catering to the other end hampers the entire platform and makes it lag behind in technological advances that not only keep it current, but could potentially be very profitable (see: mesh support and integration with other existing social...
To readers who have just joined us, parts 1 to 5 of the Tinfoil Hat Theory, can be found here: It's even more complicated now, because of the Tinfoil Hat Theory- because there's a vast difference between what current users of Second Life need out...
The Google Holiday Update Conspiracy Theory - Michael Gray Some observations from a real world example. As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in your international search...
View This: The Second Life Tinfoil Hat Theory, Part 2 To readers who have just joined us, parts 1 and 2 of the Tinfoil Hat Theory, can be found here: Introducing A Tinfoil Hat Theory About Linden Lab A couple weeks ago I was having a conversation...
So I've been talking about this theory I have about what Linden Lab (the owners of Second Life) have been up to lately. Introducing A Tinfoil Hat Theory About Linden Lab Second Life Tinfoil Hat Theory Part 3: The Rise of the Vampire Bunnies
Second Life Tinfoil Hat Theory Part 3: The Rise of the Vampire Bunnies To readers who have just joined us, parts 2 and 3 of the Tinfoil Hat Theory, can be found here: View This: The Second Life Tinfoil Hat Theory, Part 2
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying A number of media databases on the market contain the details of most of the world's media, including details about each media point, the writers who work there, and...
Why Talk Theory? Our linkable assets are an extensive guide to the best kayaking spots in the world, our blog with kayaking tips and events, and our in-house kayaking "subject matter experts," both as builders and kayakers.
Essentially, not much has really changed in human marketing theory over the last 3,000 years. If you're one of the thousands of traditional marketing/PR professionals quickly migrating to our online marketing world, this post will fill in some...
Introducing A Tinfoil Hat Theory About Linden Lab View This: The Second Life Tinfoil Hat Theory, Part 2 Second Life Tinfoil Hat Theory Part 3: The Rise of the Vampire Bunnies We're limited in the real world.
