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Small World Experiment

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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    My random page for this experiment was the Canadian politician Claude Forget. Food isn't a big serious thing, like worrying about saving the world and not getting sick and not being overweight. Instead, we can inject small, critical doses of...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates...

  3. Yahoo Study Seeks Algorithmic Answer to ‘Six Degrees of Separation’

    Yahoo’s Small World Experiment, led by Duncan Watts and Sharad Goel, Principal and Senior Research Scientists at Yahoo (respectively), aims to conclusively answer the question of degrees of separation.

  4. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Experiment with different deal structures and see which are being redeemed more often. Turning check-ins into real-world sales isn't as easy as it sounds. Planning and taking the time to learn about the different platforms, options, and dynamics...