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Small World After All

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  1. Digital Data Trends – Search, Social, & Content Fusion

    More than 80 percent of the world's data is unstructured and marketers need to break this down into structured formats that they can measure. Yu started the session by sharing some key trends that focus on breaking down big data into small pieces...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    A lot has been done by smart people the world over. The world does not need another "why my product is so great" blog. What the world needs is something made with love and conviction. What the world needs is somebody who comes alive while creating...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Staffed largely by professional journalists, the NASA Public Affairs Office operated more like a newsroom to rapidly disseminate information to the world press. This content output helped to feed a world hungry for information about America's space...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Food isn't a big serious thing, like worrying about saving the world and not getting sick and not being overweight. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore our momentum as we move ever...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. To celebrate its first year, the Vine team shared some of the most memorable videos – those that received a lot...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Girls will buy our jeans to show the world that they've finally achieved the perfect figure. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The Internet has brought all corners of the world closer together and consequently fostered an era of connectivity. Forums are the clubs of the World Wide Web; a collection of individuals who all share a common passion (or severe distaste) for...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Even in the web-based world we live in, person-to-person interaction on the phone is still essential. While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without...