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Small World After All

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  1. How to Create Great Content: Start by Creating Content for Yourself

    Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This is not to say we live in a fantasy world where active promotion of content is not...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. Twitter is now part of mainstream media and an integral player of many organization...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    In the real world, we talk about languages by using their name, for example "English" or "French". This orders the data based on its performance and the volume of visits – meaning your high bounce rate report doesn't feature just the languages...

  5. Key Factors to Effective Competitive Analysis as a Small Business

    Everyone needs storage now and again, so let's assume that we're a new self-storage facility getting out into the business world. Starting and being a small business is a scary thing, especially with all the big businesses out there that you will...

  6. 6 Billion Hours of Video Watched on YouTube Each Month

    So, the population of YouTube Nation is now larger than the population of the New World ("Mundus Novus"). Now, imagine one of our ancestors 684,931.5 years ago back in the Middle Pleistocene epoch, when humans grouped together in small societies...

  7. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. Competing with the big names, giant retailers, and pop...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a "pioneer") and Facebook COO Sheryl Sandberg (a "titan") among those who made the list. Australian small businesses inch towards social media – Econsultancy78 percent of...

  9. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. On a larger scale of 30-50,000 products, that becomes much more difficult, but if...