If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes...
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Jay Taylor wrote an article on Search Engine Watch last month titled "5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition". It would seem clear, therefore, that from a traffic perspective, social is driving only a small...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
Now with mobile's growth as a marketing vehicle – including location-oriented SMBs – these website onboarding efforts have hit the small screen. For years Google has tried to court SMBs into search marketing through various means.
But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? So, when the primary goal is customer acquisition, SMBs should focus on search, not social.
Microsoft Launches Bing Ads Sweepstakes for SMBs Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million...
Small to medium-sized businesses (SMBs) have the chance to win up to $3,000 in Bing Ads credits. The elves at Microsoft has given us a couple of stocking-suffers in time for the holidays. First, Bing has launched an ads sweepstakes.
Now, SMBs in the UK are eligible to apply.if they’ve received an invitation. SMBs later this month. Every day, AdWords enables more than one million businesses, the majority of which are SMBs, to connect with their customers online,” said Brent...
Social Media: SMBs need to experiment and see what works best These are the areas small- to medium-sized businesses should focus on, according to CEO of WebmasterWorld and PubCon founder Brett Tabke. Laptop (small screen 1024x768 in 4:3 as well as...
The second quarter of 2012 looked a lot better than the first for small- and medium-sized businesses (SMBs) using Facebook as a direct selling tool. These figures reflect the performance of 40,000 companies in 174 countries (largely SMBs) with...
It feels like almost every day a new hyperlocal startup launches which small- and medium-sized businesses (SMBs) just “have” to participate in. Can Patch generate leads for local SMBs? As advertisers defect in droves, paying for journalists is...
Some of the above will be provisioned directly by savvy SMBs. A third model will be the development, optimization and hosting of mobile websites for small businesses (and large businesses for that matter).
However, as search engines continue to evolve, placing more and more emphasis on content and user experience, many SMBs are finding it difficult to compete with competitors that may have the capacity to churn out content, win in social, and...
Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Conversations Taking Place When SMBs Aren't Listening When SMBs are managing a community, it's easy to make individuals who comment about your brand...
Website analytics tools let SMBs see key website performance metrics, including Google Analytics results. The dashboard lets SMBs see whether the company is listed in some 100 sites and directories, including Yelp and Yahoo Local.
Also, video creates a one-on-one engagement with your audience which can be huge for SMBs. But what does that mean to the small- to medium-sized business owner? Be famous locally: Target to a small, hyper-local radius using Facebook and LinkedIn ads.
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo search,” a Microsoft representative...
Accountability is something that is near and dear to most of the writers here on Search Engine Watch because we realize that as an industry, it's our duty to not only address all of the current search marketing and SEO issues for do-it-yourselfers...
Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...
